Tomahawk delivered 100 new websites for tourism businesses to improve their online presence in the last 18 months
Tourism businesses invested in their digital presence to rebrand, pivot to a new market or prepare for the resurgence in tourism
Customers reaping the rewards of their investments
Tomahawk has quietly and confidently improved the online performance of tourism in New Zealand by delivering 100 new websites for tourism customers in the last 18 months.
When lockdowns and travel restrictions brought New Zealand tourism to a standstill, many accommodation and activity providers utilised the slow period to engage Tomahawk—which specialises in tourism—to improve their online presence in preparation for restrictions lifting.
With 2023 just around the corner we thought we'd share some marketing tips and insights from our team to help guide your planning and direction, or simply just to provoke some ideas on possible new things to try!
Account Management Team
Our account management team recommend you make the mind space for Marketing. This will support continued engagement and a clear strategy to a successful business. Remember, activating marketing is not like flicking a switch!
Create a marketing calendar.
Georgia MacMillan - Account Manager
Make your own marketing calendar to identify key dates, and milestones. Use this calendar template to plan your specials, promotions and social media - customise it with your own campaign messaging!
All-inclusive packages and Gift Vouchers are a popular and growing trend in tourism again! Travellers love the convenience and ease of booking that two-night romance package that includes a sunset cruise and dinner or that super combo hike and bike tour in just one click.
And with the new ‘revenge travel’ mindset post covid and Tourism New Zealand’s on-going voucher promotion, buying Gift Vouchers as a present for experiences and travel is hitting an all-time high.
Step One
So how can you benefit from these trends? First, find out if your booking engine has Gift Voucher capability and “upsell/add-on/packaging capability. If not, Tomahawk can help with a free Gift Voucher Module.
Step Two
The second step is to create irresistible packages that add value to the current...
Word of mouth and generating emotion are important forms of advertising for tourism businesses. Digital marketing of tourism is based on the 5 Stages of Travel and social media platforms are essential in at least 3 of these stages.
Influencers who are already social media stars, Youtubers or bloggers can help you with your promotional campaigns if their messages align with your brand values.
Why should you use influencers?
They already have the audience
The most direct benefit of working with influencers is that they already have an audience who are interested in tourism and travelling
Their audiences sees them as trustworthy voices and they can help your brand build authenticity and credibility
They can let your consumers view travel as attainable and assist...
Digital marketing is essential to creating more awareness of your brand and what you offer. The biggest challenge for small businesses is attracting the right people to find your business online. In the scope of tourism, digital marketing plans and strategies are all about The 5 Stages of Travel. Besides making an effort to create engaging content on your social media or website, it’s always important if the high-quality content can reach your customers before your competitors do!
The key objective is to make sure that your website can be found at the top, and on the first page when people search for what they want or need. To better achieve this, you can use both organic and paid search strategies.
What are the differences between organic and paid search...
TikTok is an incredibly fast growing social media phenomenon that most businesses have yet to consider as part of their marketing and social media strategy. For many, they consider "it's just for teens". This is no longer the case with the 35+ age group becoming a fast-growing segment for the platform.
To give you more insight into this platform, with the why and how you can harness it as your next marketing opportunity, we have developed this "TikTok for Tourism" eBook.
Create a marketing calendar.
Be...
