When most people think of summer holidays, they imagine sun-drenched countries like Hawaii, Spain, or Greece. But with rising global temperatures, these destinations are becoming less appealing to travellers looking for a comfortable getaway. Enter the coolcation—a growing travel trend that favours cooler, temperate destinations over traditional summer hotspots….and less crowds.
What is a Coolcation?
A coolcation is a holiday in a destination with a cooler climate, offering respite from extreme summer heat. Coined by Condé Nast Traveler in late 2023, the term has quickly gained traction. In fact, a survey by Virtuoso, a network of luxury travel advisors, found that 82% of their clients expressed interest in coolcations for 2024, with bookings to Scandinavian countries...
In recent years, a fascinating new trend has emerged in the tourism industry – sleep tourism. Far from simply being a buzzword, sleep tourism caters to travellers who prioritise rest and relaxation, seeking experiences that promote deep, restorative sleep. This shift reflects a growing global awareness of sleep's role in overall health and wellness, prompting travellers to seek destinations that offer unique opportunities for rest and rejuvenation. For tourism businesses, this trend opens up a host of opportunities to attract a new market of wellness-minded travellers.
More Than a Bed for the Night
Sleep tourism is a branch of wellness tourism, appealing to those looking to reset, recharge, and combat the stresses of modern life. Unlike conventional travel, sleep tourism...
We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level.
Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership.
The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...
For most businesses, Google’s search engine provides the highest volumes of organic web traffic. As a result, it’s key to ensure your website impresses Google in order to get your website found by potential customers.
The process of making your website appeal to search engines (predominantly Google) is known as Search Engine Optimisation (SEO). Optimising your website to increase its visibility on Google involves many incremental adjustments and is an on-going process; a website won’t receive great results by virtue of existing in a competitive environment.
This guide provides an overview of the fundamental processes involved in improving your website’s SEO with a focus on ways you can make improvements yourself to deliver results for your business. If you need more...
Back in 2021, Google introduced this powerful tool that’s redefining how businesses manage their ad campaigns. Performance Max (PMax) gradually introduced better reporting features, including insights into asset performance and audience segmentation, offering more transparency to advertisers.
In 2022, the platform integrated new audience signals, allowing advertisers to provide their own data to improve targeting accuracy. Most recently, Google has focused on enhancing automation, refining machine learning algorithms for better budget optimisation and expanding the platform’s capabilities to include local and travel-specific ad formats.
In this article, we’ll break down the essentials of Performance Max and dive into the ways it’s revolutionising marketing strategies in the...
Successful tourism activity businesses will know that their key focus is always on creating memorable experiences for travellers. The flow on effects from happy customers will benefit your reputation and your bottom line.
So what is the formula for ensuring your customers not only have a fantastic encounter with your business but will also share their adventures positively to generate more bookings? The following describes 5 practical ways you can build your business to be a leading experience that will get travellers singing your praises and help you stand out in a competitive tourism market.
1. Entertainment comes first.
No matter the type of experience, what travellers want above all is to have a good time and be entertained.
