In digital marketing, we often focus on the latest trends - whether it’s TikTok, Instagram Reels, or AI-driven marketing. But while newer platforms grab attention, Facebook remains one of the most powerful tools for marketers in 2025, and it's no exception for tourism.
In fact, Hubspot has identified Facebook in their list of "Top Digital Marketing Trends in 2025" and highlighted from their survey of over 1700 marketers, that 40% of them indicated that the Facebook platform is among their top 3 drivers of ROI.
If you’ve been neglecting Facebook in favour of newer trending platforms, it’s time to rethink your strategy.
Here’s why.
1. A Massive & Engaged User Base
Despite predictions that Facebook would decline, the platform still boasts nearly 3 billion monthly...
When most people think of summer holidays, they imagine sun-drenched countries like Hawaii, Spain, or Greece. But with rising global temperatures, these destinations are becoming less appealing to travellers looking for a comfortable getaway. Enter the coolcation—a growing travel trend that favours cooler, temperate destinations over traditional summer hotspots….and less crowds.
What is a Coolcation?
A coolcation is a holiday in a destination with a cooler climate, offering respite from extreme summer heat. Coined by Condé Nast Traveler in late 2023, the term has quickly gained traction. In fact, a survey by Virtuoso, a network of luxury travel advisors, found that 82% of their clients expressed interest in coolcations for 2024, with bookings to Scandinavian countries...
Instagram is widely used by tourism businesses to feature visual content (both images and short-form video) as a key social media marketing platform. It's also an effective channel for paid ad strategies to target your specified audiences.
Given the focus on visual media for this platform it is important to know the best image & video sizes and orientations for your posts to stand out, particularly on mobile format, and avoid images displaying cropped in either your feed or profile page.
Bookmark this page to refer back to or click on the image below to save it on your desktop. Keep reading for full details on all the different image options and sizes in more detail!
We've updated the recommended sizes below for 2025!
In recent years, a fascinating new trend has emerged in the tourism industry – sleep tourism. Far from simply being a buzzword, sleep tourism caters to travellers who prioritise rest and relaxation, seeking experiences that promote deep, restorative sleep. This shift reflects a growing global awareness of sleep's role in overall health and wellness, prompting travellers to seek destinations that offer unique opportunities for rest and rejuvenation. For tourism businesses, this trend opens up a host of opportunities to attract a new market of wellness-minded travellers.
More Than a Bed for the Night
Sleep tourism is a branch of wellness tourism, appealing to those looking to reset, recharge, and combat the stresses of modern life. Unlike conventional travel, sleep tourism...
We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level.
Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership.
The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...
For most businesses, Google’s search engine provides the highest volumes of organic web traffic. As a result, it’s key to ensure your website impresses Google in order to get your website found by potential customers.
The process of making your website appeal to search engines (predominantly Google) is known as Search Engine Optimisation (SEO). Optimising your website to increase its visibility on Google involves many incremental adjustments and is an on-going process; a website won’t receive great results by virtue of existing in a competitive environment.
This guide provides an overview of the fundamental processes involved in improving your website’s SEO with a focus on ways you can make improvements yourself to deliver results for your business. If you need more...
