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For most businesses, Google’s search engine provides the highest volumes of organic web traffic. As a result, it’s key to ensure your website impresses Google in order to get your website found by potential customers.

The process of making your website appeal to search engines (predominantly Google) is known as Search Engine Optimisation (SEO). Optimising your website to increase its visibility on Google involves many incremental adjustments and is an on-going process; a website won’t receive great results by virtue of existing in a competitive environment.

This guide provides an overview of the fundamental processes involved in improving your website’s SEO with a focus on ways you can make improvements yourself to deliver results for your business. If you need more...

Back in 2021, Google introduced this powerful tool that’s redefining how businesses manage their ad campaigns. Performance Max (PMax) gradually introduced better reporting features, including insights into asset performance and audience segmentation, offering more transparency to advertisers. 

In 2022, the platform integrated new audience signals, allowing advertisers to provide their own data to improve targeting accuracy. Most recently, Google has focused on enhancing automation, refining machine learning algorithms for better budget optimisation and expanding the platform’s capabilities to include local and travel-specific ad formats. 

In this article, we’ll break down the essentials of Performance Max and dive into the ways it’s revolutionising marketing strategies in the...

Successful tourism activity businesses will know that their key focus is always on creating memorable experiences for travellers. The flow on effects from happy customers will benefit your reputation and your bottom line.

So what is the formula for ensuring your customers not only have a fantastic encounter with your business but will also share their adventures positively to generate more bookings? The following describes 5 practical ways you can build your business to be a leading experience that will get travellers singing your praises and help you stand out in a competitive tourism market.

1. Entertainment comes first. 

No matter the type of experience, what travellers want above all is to have a good time and be entertained.

This means that every component of the...

How To Export Data From Universal Analytics - June 30th Deadline 

Another Google-imposed deadline is looming - July 1st - it's an important deadline from Google that you don't want to miss. You have until the 30th of June to export your data from Universal Analytics (UA) before it's gone for good. 

If you've logged into your UA recently, you've likely seen the countdown ticking away. This isn't just about UA stopping new data collection - that happened last year. This time, UA will become completely inaccessible after July 1st, 2024. That means your historical data will disappear forever unless you act now. 

Here's why keeping your historical web analytics data matters: 

• Measuring Future Performance: Past benchmarks are essential for assessing growth. 
• Context for...

We are thrilled and proud to share our new partnership with Accommodation Australia! They are leading a nation-wide major project across the tourism, travel & hospitality industry to promote and grow the workforce leveraging (and enhancing) the platform we developed for Go with Tourism!

“The GWT team with Tomahawk’s support created something very powerful for the tourism and hospitality industry,” says Dame Kerry Prendergast Tourism Industry NZ Trust Chair. “We are very pleased to see the valuable work of Go With Tourism being leveraged by our friends in Australia.”

Tomahawk has been engaged to develop the platform for the Australian market to allow employers, prospective workers, students and international visitors to connect to education, employment and other vital...