5 Ways to Target the Digital Nomad Market

The trend of taking a ‘workcation’ - working remotely while travelling - has gained momentum as companies become more flexible with remote work policies. In response, countries like New Zealand and Australia have introduced flexibility to their visitor visas designed to attract digital nomads, allowing them to live, work, and explore for extended periods with ease.

As a tourism business, this presents a golden opportunity to attract this growing segment of travellers. By implementing the following strategies, you can effectively attract and cater to digital nomads, and at the same time lift your occupancy rates in quieter months when you need a boost.

Below are five simple strategies to tap into the digital nomad market.

1. Create a Remote-Friendly Environment

Digital nomads seek destinations that cater to their work and lifestyle needs. Ensure your accommodation offers:

• Reliable High-Speed Internet: A non-negotiable for remote workers. Whether it's fibre or satellite internet, they will want to know they can work easily with a reliable and fast connection suitable for video calls with unlimited access. Don't make cost a barrier!
• Comfortable Workspaces: Dedicated areas with ergonomic seating, spacious work desks and ample lighting.
• Quiet Zones: Spaces free from distractions for focused work sessions.

The above can also apply to holiday parks or backpackers that offer campervan parking - some digital nomads may be travelling in self-contained vehicles but need amenities to support their work needs. By providing these amenities, you position your business as a preferred choice for digital nomads.

2. Offer Long-Term Stay Packages

Digital nomads will be on the look out for accommodation that offers extended stays with weekly or monthly rates that don't make it cost-prohibitive. If there are seasons or months of the year where you have typically low occupancy, target long-term stays to fill the gaps! You can entice them with packages and offers to suit their needs:

• Attract them by offering discounted rates for longer bookings.
• Consider including perks like complimentary laundry services, access to co-working spaces, or local gym memberships to add value to their stay.
• Add a page of content on your website about your long-term stay options and be clear you are catering for those keen on a 'workcation'.

3. Reach Them with Digital Marketing

Engaging content can attract digital nomads seeking their next destination. Reach digital nomads where they are most active - online. Utilise social media platforms, search & Meta ad campaigns, and travel forums to create awareness of your offerings. Highlight:

• Visual Content: Post images and videos of your workspace and amenities so they can visualise how it would work.
• SEO Content: Optimise your website to attract digital nomads with on-page content and meta tags.
• Informative Blogs: Write about local attractions, events, and tips for remote workers in your location.
• Testimonials: Share stories from previous digital nomad guests.

4. Foster a Community Atmosphere

Many digital nomads value community and networking opportunities. Creating a sense of belonging can enhance their experience and encourage positive reviews. Share any local events, activities or networks that may support both their work and travel needs:

• Collaborate with local businesses: include cafes, and co-working spaces who create a welcoming and supportive environment for remote workers.
• Skill-Sharing Workshops: Sessions where nomads can share expertise or learn new skills.
• Local Activities and Experiences: Introduce them to local culture and attractions.

5. Collaborate with Co-Working Spaces

If you can't fully support a remote-working environment at your accommodation, then partner with local co-working spaces to offer exclusive deals to your guests. This not only provides them with a professional work environment but also integrates them into the local business community. Making it easy to have a practical working environment during their stay is vital, so if you can't provide that directly, using your local knowledge and contacts is the next best option! 

If you would like assistance with building your 'digital nomad' offering and marketing strategy get in touch with our team! We'd be excited to help you with reaching this growing market!