Tomahawk is excited to announce that our founders and company directors are relocating to California. The move comes at a pivotal time, aligning with personal family considerations while also offering exciting new opportunities for Tomahawk to further connect with key markets and ensuring they are better positioned to support customers and capitalise on growth.
"We're thrilled to be taking this big step change," says Gina Paladini. "Relocating to the US allows us to be closer to some of our biggest tourism markets, and it's an exciting chapter both for us and for Tomahawk as we continue to explore expanding our global customer base."
Paladini and Hayson believe the timing of the move couldn't be better, particularly with the strong leadership of General Manager Renee...
In June 2021 Google announced that it would be phasing out third-party cookies by the second half of 2024, a move that left some of the digital marketing world braced for change, and others doubting the phase-out would ever happen. Just two years later, the tech giant reversed its decision in July 2024, after postponing their plan to phase out third-party cookies twice.
This change of plan has significant implications for marketers worldwide, particularly in sectors like tourism where targeted advertising and personalisation is crucial.
In this article, we'll look at the reasons behind Google's change of heart and explore what keeping cookies means for the future of digital marketing. We'll discuss the role of third-party cookies, the challenges of finding suitable...
The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.
What is Google AI?
Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...
Website technology, design trends, and the search engine landscapes are all constantly evolving. Your website is not a static entity and regular audits and updates are vital to maintain optimal performance. By staying up-to-date, you ensure your website remains discoverable, delivers a positive user experience, and thrives in search engine results. Below we outline are some key benefits to keeping your website updated.
1. Content-Rich & Relevant
Regularly updated content that keeps it relevant and valuable to your audience will enhance user engagement and positions your brand strongly against your competition.
2. A Top Notch User Experience (UX)
Modern design trends and user interface improvements ensure a seamless and engaging user experience, reducing bounce rates and...
Gone are the days of "Googling it." For Gen Z, recommendations and answers about products, services and destinations are increasingly found by scrolling on TikTok and Instagram.
A staggering 97.5% of Gen Z cite social media as their primary source of shopping ideas, according to Persuasion Nation. Studies by SOCi show 67% of Gen Z have used Instagram and 62% have used TikTok to find local businesses, however the data doesn’t show that they are using it to replace Google, most users search across multiple platforms.
A key trend in 2024 is the importance of User Experience (UX) and how it impacts your website ranking in search engines, as identified in our article "10 Trending Marketing Strategies for Tourism in 2024". Let's look at it in a bit more detail!
Fact: Travellers plan their transport, stays and adventures online. So, when it comes to attracting bookings, your website is your storefront window. But how do you ensure it grabs attention and keeps visitors engaged? The answer lies in User Experience (UX). Excellent UX doesn't just provide a smooth browsing experience, it's a key factor in Google rankings, propelling your tourism business to the top of search results.
Why UX Matters for Tourism Websites
Google's mission is to organise the world's information and make it...
