Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?
We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too!
It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.
Here are the five MUST HAVEs for any tourism website:
1. Enticing & emotive images & video
Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.
A picture speaks 1,000 words, so what words do your images say about your...
Auckland-based tourism marketing company Tomahawk is preparing to launch in September an exciting new platform that will activate and reward kiwi travellers.
The initiative, ‘The Great New Zealand Bingo Bonanza’, motivates and incentivises kiwis to discover their local community or other towns, regions and experience activities that they may never have considered previously. Using the well-known game of bingo as its inspiration, inspiring kiwi travellers of every demographic, every age and any special interest in a fun and engaging way.
Tomahawk Marketing Director Gina Paladini said, “Bingo Bonanza was created during Level 4 when we were all attending webinars with other tourism colleagues and wondering how our industry can survive. The...
Last week (14 July), the Government has announced a further $40 million in funding for the Regional Business Partner Network (RBPN). You can unlock up to $5,000 of funding to help your tourism or hospitality business.
The team at Tomahawk are here to help get your business ready for Domestic Tourism. Helping you understand who to target, how to reach them and, what to offer. We have engaged with over 60 operators through this program during the COVID period and we are seeing great success for these businesses so far.
As a registered service provider with the RBPN, we have put together a program that consists of,
Skilled workers will remain employed within New Zealand’s tourism industry as the result of a collaboration between tourism marketing company Tomahawk and car rental company GO Rentals.
Members of GO Rentals’ IT development team have been taken on by Auckland-based Tomahawk to develop an innovative new product designed to help boost New Zealand’s tourism industry and the country’s economy.
The new product is part of Tomahawk’s pivot during this challenging time and to help the industry at large. Due to be launched in August, the new product requires the specialist skills of developers who understand New Zealand’s tourism industry and have senior app development experience.
Tomahawk Director Gina Paladini said that they are delighted to have the team from GO Rentals on...
During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.
Topics include:
1. Domestic Marketing Before & After COVID-19
2. Domestic Audiences Familiar & New
3. The differences between International vs. Domestic marketing
4. Key triggers for Kiwi Travelers
5. Checklist: Is your product Kiwi-ready?
During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging.
With the move to Level 2, we are seeing more people travel regionally and it is fantastic! Social news feeds are filled with these trips and planting the dream seed for others.
As we know each of the 5 Stages of Travel play a key part in your tourism business ecosystem and following on from the insights we shared last week the team here at Tomahawk have been analysing the data available at our fingertips. What we are seeing is people are moving from the dream phase more into the research/planning and booking phase.
Over the last two weeks, website traffic has increased (+44.73%) and the time people are spending on websites has nearly doubled compared with the previous period. We will be pulling together further details this week and continuing to watch these trends over the...
