Category Archives: Web Design

The marketing industry loves buzz words, One that has stuck around for a while, and we wholeheartedly agree with is ‘content is king’ (well actually it’s a buzz-phrase). Here at Tomahawk we tend to be more inclined to say content is King, Queen and well, the whole monarchy!

Content can be text, photos, videos, blogs and many more shared across various channels. Today, we are specifically looking at some of our favourite tools to create visual content that can be shared across social media.

Canva

All T-Hawks here at Tomahawk love Canva! This tool is so easy to use and has a great range of templates with a simple drag and drop functionality. They also have a great app for both ios and android or you can use it on your desktop. Canva also has a super blog on their site that...

Today in the nest we talk about SEO & Google Ads . . . better together. Watch our Monday Marketing Minutes and find out why they are a match made in heaven this valentines week. This article discussing organic and paid search goes into the topic in more detail.

#mondaymarketingminutes #betterneverstops

It’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure-fire strategies to boost your website performance:

Optimize your images

The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get those beautiful pictures crawled. Another plus points for beautiful pictures – they’re not just good...

Which one is really more important? SEO or User Experience? We say both! And equally so. Some claim that these two concepts are diametrically opposed. They say these two will never meet eye-to-eye and have been waging war against each other for the longest time. The truth is, they can work together rather well.

But, first things first, let us define these two concepts:

• SEO or Search Engine Optimization – this is the act of purposely optimising your website via on-page and off-page tasks to help it rank better in search engine results pages.
• UX or User Experience – refers to the process of enhancing user satisfaction of a website focusing on accessibility, usability and aesthetics.

Both actually work toward providing a service and aim for completing whatever conversion...

When it comes to mobile browsing, speed is the number one consideration for users. Expectations are high, but many seem to be missing the mark. On average, load time for retail mSites is at 7.083 seconds according to Mobile HTTP Archive. 

The focus on images has been counterproductive to improving speed. Over that last few years, mobile page sizes have grown drastically with the average page served to mobile increasing by 203% since 2011. And the consequences are severe. Did you know that every second of delay from the first second of loading costs money? RadWare and Neil Patel have published information on the impact of loading time to the bottom line. Some of the most important findings of the research include the following figures:

• 11% decrease in pageviews
• 7%...

Google has officially announced that they’ve rolled out the penalty that affects pages where content is not easily accessible to the user on mobile. The heads up on this has been on the webmaster blog since August 23, 2016.

The penalty only impacts intrusive interstitial that appear right after tapping the mobile search result. It does not impact pages that come up later. The search engine giant also stresses on the fact that this new signal is just one of hundreds that are used in ranking.

Understanding What Intrusive Interstitials Are

In the blog post, the search engine giant has given three good examples of interstitials that they consider intrusive. The following techniques make the content less accessible to mobile users and will therefore be affected:

• A popup...