Digital Marketing or "online marketing" for tourism has now become the key marketing focus at all stages of a traveller's interaction with your business.

If you think about this customer journey in marketing terms, and more specifically for tourism marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

The 5 Stages of Travel

There's a lot of information about digital marketing and plenty of sources of advice - it can actually seem a bit over-whelming to try and figure out your own digital marketing strategy! This guide is aimed at providing an "overview" of all the different components that might make up your digital marketing plan, with links to information on topics you may want to delve into further.

Digital...

If you’ve ever wondered how marketing experts (like the good people here at Tomahawk) know all about who’s visiting your website, the pages they’re viewing and how they’re finding you in the first place, the answer usually lies within one powerful tool… Google Analytics.

Since its original release in 2005, Google Analytics has helped millions of people improve their websites, better understand their audiences and get great results from their marketing campaigns.

And in October 2020, Google released a new version of its analytics tool and the most powerful version yet – GA4.

What is GA4 and how is it different from the previous version?

Most businesses are currently using Universal Google Analytics (UGA.) which was released in 2012. UGA served us well for almost a...

If you’ve got a website, you might’ve heard the term ‘SSL certificate’ being tossed around. But what is it, exactly? And you haven’t already got one, do you need one? This simple guide to SSL certificates lays out everything you need to know in black and white, with any mysterious technical jargon translated into plain English.

What is SSL?

The SSL acronym stands for Secure Sockets Layer. It enables a type of sophisticated encryption that means information transferred from a user to a website is impossible to read by hackers.

An SSL certificate is particularly important if the user is submitting sensitive information such as credit card numbers or personal details that could make them a victim of identify theft. It makes your website ‘secure’.

How do you know if an SSL...

Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?  

We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too! 

It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.  

Here are the five MUST HAVEs for any tourism website: 

1. Enticing & emotive images & video  

Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.  

A picture speaks 1,000 words, so what words do your images say about your...

Huge thanks for signing up to our 'Website Fitness Program for your Tourism Business during COVID-19' webinar. We are thrilled that 256 people signed up and 187 joined us one the day! What a shining example of how our tourism industry is ready to take on this challenge and thrive.  

Looks like everyone has some great snacks on hand to get them through. Hot Cross Buns definitely led the race, closely followed by anything alcohol infused! Both great choices in our books. 

We asked you to share what mix of your business was traditionally international 'Before COVID-19' (BC). Of the 62 people that responded 6 had 50% or less and 25 of you had 80% or above International visitor mix. 

For those in doubt that domestic travel can help your business, according to Statistics New...

This week in the nest we talk content creation tools we love! There are so many great platforms that sharing just three was tough. After watching the video head on over to our Content is King article where we share a few more tools as well as links to get you on your way to creating GREAT content.

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