We all talk about the weather on a daily basis and for tourism businesses the weather often has quite a significant impact on your bookings and visitation numbers. Whether it be for seasonal or simply short-term weather conditions, the weather can dictate who turns up. 

What if you could be a bit more clever about the weather and integrate it into your digital marketing plan to attract bookings? This brings us to what we call “Weather Ads.” 

What are Weather Ads? 

As the name suggests, “Weather Ads” is an ad campaign tactic based around the weather forecast to match an activity or location with upcoming weather conditions.  

Will it be snowing next weekend? Then ski packages are a timely ad to use. Will it be hot and sunny on the coast? Then let people know they can...

Crypto. Bitcoin. Blockchain. You’re probably starting to hear these words more and more frequently. And even for Millennials who are used to quickly grasping new digital concepts and trends, they can still seem like a lot to digest.

At Tomahawk we’ve been hearing a bit of chatter recently about the role of cryptocurrency in marketing . Naturally, tourism operators have questions. Do they need to be using it? Is there a commercial opportunity to get involved sooner rather than later? Should they be preparing for the Metaverse in some way? What systems do they need to have in place? There are a lot of questions, but not a lot of answers that make sense.

So let’s start at the beginning – what is cryptocurrency, and what is blockchain?

Cryptocurrency is a form of currency that...

Business Confidence Survey Results

We recently sent an online survey to our Tomahawk clients to get a gauge on business confidence and how our industry is feeling about their business outlook for the next 12 months.

Key Survey Results

There is still low confidence and a lot of uncertainty for 2022 as to when businesses will see solid recovery starting to happen. Over 72% respondents are either unsure or don't see their business outlook improving in 2022.

The Australian border reopening is definitely seen as having a poor effect on New Zealand tourism businesses with nearly 59% of respondents believing it won't improve their outlook.

Given the challenges we have nearly 30% feeling positive, another 30% unsure and 41% feeling negative about their...

As of 2022 "Google My Business" has been renamed "Google Business Profile". Before you get reading, download our free Google Business Profile setup guide that will give you step by step instructions to create or claim your business listing!

Download Setup Guide

One of the most effective ways to get your tourism business noticed is by utilising a fantastic free tool from the good people at Google: ‘Google My Business’. Google My Business is what we call your ‘digital storefront’. It can appear when customers search for your business specifically or for business like yours on Google or Google Maps.

You’ve probably seen Google My Business listings plenty of times before. If you search for a specific business on Google, it’s the listing that appears to the right side of Google...

There’s been some big news from Google recently that’s sure to make all our accommodation clients very happy…

Just before the Trans-Tasman travel bubble was announced, Google revealed that all accommodation providers would now be able to access FREE booking links.

This means that when people search for accommodation, your property could be among the first to appear and give searchers the opportunity to book directly via your website.

In their recent announcement, Google said, “For all hotels and travel companies, this change brings a new, free way to reach potential customers [...] Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user...

Following the government's announcement urging tourism businesses to register for support via the Regional Business Partner Network, Tomahawk is registered as a support service provider in the Tourism Transition Fund for tourism operators impacted by COVID-19 and reduced market conditions. With Tomahawk’s support, we will assist you to create sustainable business goals for today’s domestic lead market so your business can remain viable. We will also advise you on potential new products and services that could support your business and evolving market conditions.

Stuart Nash said, “there is “still a few million dollars” left in the Regional Business Partner Network, which may provide up to $5,000 worth of support to small-to-medium tourism business owners.”

Tomahawk provides...