Category Archives: Tourism Marketing

Working with travel trade in the form of booking agents, wholesalers and inbound tour operators is a traditional and extremely effective method for broadening your booking opportunities internationally.

It does take time and effort to create & develop relationships in order to build a regular source of bookings, however the returns are on this are extremely beneficial and once established you will benefit from being part of a global distribution network.

If you are keen to grow your bookings from the extensive international trade trade, here's  5 ways to help get you started:

1. Join Qualmark

While you may think Qualmark is just about rating your business, it has evolved in to much more including exclusive marketing and travel trade opportunities via Tourism New...

Something for Everyone!

We are excited to announce the launch of our upcoming webinar series, "Tourism Tech Talks - Digital Strategies for Tourism Success."  

Hear from our amazing team that live and breathe tourism digital marketing! This free webinar series starting in July, will be hosted by Marketing Director Gina Paladini, and joined by Tomahawk subject experts. Tourism businesses will learn the latest insights on: Social Media Marketing, Google Strategies, Brand Design & Storytelling, and Technology & Tourism. 

Designed to provide interactive and engaging content with “Something for Everyone”, each digital marketing topic will identify 5 strategies to help you grow your business:

Something New, Something Reliable, Something Underrated, Something DIY and Something...

Tomahawk is expanding its diversity & inclusion journey by becoming a member of Pride Pledge in support of rainbow communities. Being part of Pride Pledge has been a collaborative and team-led initiative that reinforces their values. The company recently completed Pride Pledge Awareness training for the team followed by the Rainbow Inclusion Stocktake.

The Tomahawk team enjoyed an informative and engaging session with Martin King, Director of Pride Pledge, to complete their Rainbow Awareness training. The opportunity to be a Pride Pledge member aligns perfectly with the company's Diversity & Inclusion Policy with the desire to ensure a safe and inclusive environment for all team members and customers. The training provided the team with the tools and awareness to apply...

New Zealand is about to experience a major global sports world cup event being held across the country! In July and August 2023, we will see women's football teams here from all over the globe compete for the world cup. 

It's the biggest sporting event to ever come to New Zealand and will be the single biggest women's sporting event in world history!

FIFA expects over 29,000 visitors to come to New Zealand (20,000 of them from the US!). Reminiscent of the popular Lions Rugby Tours (25,000 visitors from the UK in 2017) & Rugby World Cups (Women's & Mens), this will see a significant peak of visitors wishing to see and experience New Zealand while they are here. 

Matches will be played in Auckland, Hamilton, Wellington and Dunedin. Supporters are expected to be take the...

Social media and paid search campaigns are a great way to create awareness and attract traffic to your website to boost bookings, particularly if you have a special offer or you have a seasonal campaign in mind. 

Let’s look at the key components for planning a campaign and apply it to a Mother's Day campaign. If you follow this basic approach each time, you will find it easy to build and implement campaigns regularly to meet any marketing objective and it will become a key tool for marketing your tourism business.

1. Identify your Target Audience 

Determine who your target audience is and what they might be interested in. In the case of a Mother’s Day campaign your target audience may be anyone with a Mum living in New Zealand (or you may break it down by region). With...

If you are looking for truly effective ways to attract bookings, then the answer will lie in understanding the process your target customers go through to make a booking. Having insight to this decision process then allows you to plan a marketing strategy that will resonate with travellers to achieve bookings time and time again!

This brings us to "The 5 Stages of Travel".

Foundation for Marketing: A Travel Cycle

Tourism and travel is the second most common reason why people use the internet. It's an incredibly fast and reliable way of sourcing information about travel destinations, and making the necessary bookings.

As the internet is so highly utilised for travel and tourism, Google spent two years researching the travel experience. They found that: 

• Almost all...