Category Archives: Tourism Marketing

Huge thanks for signing up to our 'Website Fitness Program for your Tourism Business during COVID-19' webinar. We are thrilled that 256 people signed up and 187 joined us one the day! What a shining example of how our tourism industry is ready to take on this challenge and thrive.  

Looks like everyone has some great snacks on hand to get them through. Hot Cross Buns definitely led the race, closely followed by anything alcohol infused! Both great choices in our books. 

We asked you to share what mix of your business was traditionally international 'Before COVID-19' (BC). Of the 62 people that responded 6 had 50% or less and 25 of you had 80% or above International visitor mix. 

For those in doubt that domestic travel can help your business, according to Statistics New...

In an effort to assist our customers and those in New Zealand who need self isolation options, we have created a new website called NZ Isolation Accommodation.

This will allow those who need to isolate (travellers, health care workers, police and other public service staff) to have one place to go to learn what is available and to book directly with you, through your own booking engine and normal processes.

This is NOT an OTA – we are not the merchant and will not be charging any marketing or transactions fees. All booking will flow directly to you through your normal booking engine and reservation payment process.
 
We will also be launching a social media campaign to promote NZ Self Isolation Accommodation and advising all tourism and government entities that this site is...

Targeting Domestic Visitors - getting more from your marketing dollar webinar had a whopping 407 people register!  

If you were unable to join us on the day, we have included a recorded version below for you to watch.

We have also included two FREE e-books on social media marketing and a link to book your FREE 30-minute consult with a Tomahawk marketing expert if you want to learn more about tapping into the domestic market for your business.

Happy marketing!

Today in the nest the team talk about Sustainability. Looking at what the tourism industry and the exciting things Tomahawk are doing to make the world a better place. Share with us what initiatives you have in place?

#mondaymarketingminutes #betterneverstops #spotthetypo

Every year, we get a large number of annual Subscription invoices. We believe in supporting the industry that supports us but sometimes it is challenging when you belong to over twenty organisations within the Tourism Industry. But, one invoice we proudly pay is PATA – Pacific Asia Tourism Association. They are true thought leaders who bring so much to those that will listen. 

We couldn’t go to the Annual Summit this year but they kindly shared the top ten key take aways and we in turn will share them with you! (with their permission) 

1. The world economy has been slowing down since 2018 and will continue to slow in 2020, reflecting a trend that The Economist calls ‘slowbalisation’. This does not mean that growth is disappearing: there is slowing global integration on...

The team are back from a great week at TRENZ! In the nest today we share our key takeaways and our top tip for the next TRENZ

#mondaymarketingminutes #betterneverstops #trenz2019