Category Archives: Social Media

Part III in our Halloween 2015 blog series.

As the world’s number-one tourism website, TripAdvisor is an audacious and powerful beast. For travellers sharing a review or researching a trip, it works a treat. For tourism operators it can prove a powerful marketing and distribution tool. But for all of these treats, this powerful beast can serve up a trick or two.

Handling Reviews

Since anyone can post a review on TripAdvisor, it can create some scary situations for a tourism operator. Travellers threatening a negative review as an attempt to get a discount, competitors purchasing fake reviews to boost their rankings, or a sinister traveller who is simply miserable about life and uses the platform to constantly complain.

Some operators believe fake or venomous reviews are...

Part I in our Halloween 2015 blog series.

Handling social media customer care may seem frightening - public posts with angry comments about your business are hard to control and can feel like a personal attack. Consider this - those customers will be online complaining about you, no matter what you do or whether you have a social media page on Facebook, Instagram, Twitter, etc. What matters is how you respond to change their experience and perception of your business.

5 Steps of Customer Care

1. Check In

Do this once daily during office hours. Set a time when you drink your morning coffee to check for any new messages or notifications. Make your goal to respond within 24 hours of a business day. If you make a habit of morning responses, this will be easy!  Facebook...

We’re just a few short months away from professional virtual reality (VR) headsets to hit the consumer market in a storm of holiday promotions, and the future is here.

Google Cardboard  - Free Consumer VR

Google Cardboard, an approximately $20 box frame with plastic lenses, went on sale this year as a proving ground for this new technology and it’s been a wild success. Google brings the concept to anyone who wants to explore the new tech, with free designs for the cardboard headset also available on their website. Reminiscent of the red plastic View-Masters of the late 1980’s, these cardboard boxes have a simple slot for a cell phone. All you have to do is download a VR app to a smartphone and the world of virtual reality is in your hands. 

What is a hashtag?

Hashtags are now an integral part of how we communicate and market online. Originating with Twitter, they are now included in most social networks. They can be used ironically (#sorrynotsorry) to punctuate a message, but the true purpose of the hashtag is much more important!

Hashtags are, quite simply, a search tool. It’s a tag, similar to organising a product on a shelf, with the hash symbol in front of it. (Tagged with a hash symbol = hash-tag.) Adding this to a post makes it searchable for anyone with an interest in your business or topic. When a user clicks on a hashtag or enters it in the search field, they find all content that includes the term. Hashtags can be used within Twitter, Instagram and Facebook to help target your audience and collect...