Category Archives: Social Media

This week in the nest we talk about the Power of Video Marketing . . . it's cheaper than you think!

Viewers remember 95% of a message when they watch a video vs. 10% when reading. The video campaigns we run for clients get a 1,200% increase in engagement & on average enjoy a 24% increase in bookings!

#mondaymarketingminutes #betterneverstops

Facebook has done it again!

Facebook is working hard to keep businesses on their toes with a major overhaul planned for 2018. Their vision is to change your news feed in the coming months with a new algorithm that will prioritize posts from friends, family and groups first, leaving business content at the bottom of the barrel. Pay close attention, your organic reach may just drop off a cliff!

What does this mean to your business page? Mostly that your organic reach (which currently only reaches about 2 - 4% of your audience) is going down to zero.

However, hope is not lost, there are ways to reach your target audience, you will just have to be smarter about it.

Here are our four top tips to ensure your posts don’t get lost.
 

1.  Generate original, shareable...

Winter continues, and for some its getting rather wet and cold! For those wanting to make the most of these cooler months head to the snow, enjoy a pizza by the fireplace with friends or explore new areas of New Zealand, in our case the Great Lake Taupo region.

You sit at your desk dreaming of what to do this weekend and an ad pops into your newsfeed telling you the weather is great for that ideal ski weekend! Or the weather is perfect to embrace the cooler days with a relaxing soak in the hot pools. 
This is where things start to get fun! The ads that are served differ based on weather, whether that be past, current or future weather conditions (set to your preferences) you can reach those who might be looking for indoor activities on raining days, or outdoor on sunny...

Did you know that 100 million hours of video are watched on Facebook every day?  It’s no wonder the social media giant has taken it to the next level with Facebook Live. This powerful new tool gives you two good reasons to start exploring it. One, you will be able to harness all the marketing potential of the video format – again, look to the figure above 100 million hours! Two, it lets you put your social media campaign in the moment.

Recent Facebook algorithm changes seem to be favouring videos in the news feed, and Live videos rank even higher. Even better, users actually like it. Personalities such as Jane Goodall and Martha Stewart and brands like BuzzFeed and the Denver Broncos have used Facebook Live to successfully connect with their followers. According to Facebook,...

Quality Content

Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!

Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.

Decoding Hashtags

Hashtags are not to be ignored! They are a search function for your images – hashtags allow strangers to find your posts when searching for their interests.

Avoid cutesy tags such as #sorrynotsorry for your brand, and make use of strong search terms and your unique branded tag or destination tags, such as #NZMustDo and #NewZealand. These will help...

Incorporating video into your digital marketing is a powerful way to increase bookings. While we strongly recommend hiring a professional to craft your main website/brand video, you can easily produce ongoing content for your tourism business with your mobile phone camera in 6 steps.

•    According to Google, 45% of leisure travelers booked instantly after watching a video of the travel activity. 
•    72% of business travelers and 74% of affluent travelers booked upon watching a video (Google)
•    62% of travelers want to watch tourism videos, including tours, sightseeing, cruises, hotel rooms, properties and airlines. (Google)

Holding the cell phone

•    Put the cell phone on a flat surface if possible
•    OR brace your elbows against your ribcage to stabilise it