Word of mouth and generating emotion are important forms of advertising for tourism businesses. Digital marketing of tourism is based on the 5 Stages of Travel and social media platforms are essential in at least 3 of these stages.

Influencers who are already social media stars, Youtubers or bloggers can help you with your promotional campaigns if their messages align with your brand values. 

Why should you use influencers? 

They already have the audience

• The most direct benefit of working with influencers is that they already have an audience who are interested in tourism and travelling
• Their audiences sees them as trustworthy voices and they can help your brand build authenticity and credibility
• They can let your consumers view travel as attainable and assist...

TikTok is an incredibly fast growing social media phenomenon that most businesses have yet to consider as part of their marketing and social media strategy. For many, they consider "it's just for teens". This is no longer the case with the 35+ age group becoming a fast-growing segment for the platform.

To give you more insight into this platform, with the why and how you can harness it as your next marketing opportunity, we have developed this "TikTok for Tourism" eBook.

Download eBook

Digital Marketing or "online marketing" for tourism has now become the key marketing focus at all stages of a traveller's interaction with your business.

If you think about this customer journey in marketing terms, and more specifically for tourism marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

The 5 Stages of Travel

There's a lot of information about digital marketing and plenty of sources of advice - it can actually seem a bit over-whelming to try and figure out your own digital marketing strategy! This guide is aimed at providing an "overview" of all the different components that might make up your digital marketing plan, with links to information on topics you may want to delve into further.

Digital...

We all talk about the weather on a daily basis and for tourism businesses the weather often has quite a significant impact on your bookings and visitation numbers. Whether it be for seasonal or simply short-term weather conditions, the weather can dictate who turns up. 

What if you could be a bit more clever about the weather and integrate it into your digital marketing plan to attract bookings? This brings us to what we call “Weather Ads.” 

What are Weather Ads? 

As the name suggests, “Weather Ads” is an ad campaign tactic based around the weather forecast to match an activity or location with upcoming weather conditions.  

Will it be snowing next weekend? Then ski packages are a timely ad to use. Will it be hot and sunny on the coast? Then let people know they can...

During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.

Topics include:

1. Domestic Marketing Before & After COVID-19

2. Domestic Audiences Familiar & New

3. The differences between International vs. Domestic marketing

4. Key triggers for Kiwi Travelers

5. Checklist: Is your product Kiwi-ready?

During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging. 

Two Quick...

If you are going to spend the money and the time to do a promotion or campaign, then you also need a landing page. Today in the nest we talk about what to include (and what not to include) to attract (and not distract) to ensure you get conversions

#mondaymarketingminutes #betterneverstops?