Category Archives: Social Media

Email and internet scams are becoming incredibly sophisticated to fool people in to believing their requests are authentic. From expertly replicating banking emails and login screens, to impersonating people and organisations like Booking.com that might request payments from you. 

Being able to recognise email and internet scams is crucial for protecting yourself and your information online.

Here are some key tips to help you keep safe:

Check the sender's email address

Verify the sender's email address carefully. Scammers often use email addresses that mimic legitimate organisations but may have slight variations or misspellings. This is the first thing you should check and often these easiest way to identify it as a scam email.

Look for generic greetings

Be...

The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism. 

Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024! 

1. You will use more AI

During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...

For anyone managing a company LinkedIn page to maximise their B2B and industry relationships, the following list of key takeaways will help guide your content plan, post schedule, and engagement strategies.

All tips provided are based on LinkedIn's 2023 algorithim. Enjoy more LinkedIn success in 2024!

Download Image

Digital marketing is an ever-evolving part of promoting your tourism business. With new tools and technologies being developed constantly it's vital to keep on top of the latest strategies available to you. That's why we continue to provide a wealth of content in the form of eBooks, articles, and webinars to assist with your learning journey!

Our Tourism Tech Talks series in 2023 delivered 5 digital marketing webinars with 5 strategies shared by subject experts in each. These 25 strategies are summarised below covering: Something New, Something Reliable, Something Underrated, Something DIY, and Something Trending. The five key digital marketing topics are:

• Social Media Marketing for Tourism
• Google Strategies for Tourism
• Brand, Design & Storytelling
• Technology &...

There's no doubt that Facebook for tourism businesses is a major social media channel to create awareness and engagement with travellers and potential guests. Getting your content looking at it's best is vital for creating inspiring first impressions and engagement! 

Part of the challenge is getting the resolution (pixel size) right for the various image placements available. This guide for Facebook image and video sizes (based on 2023 Facebook standards) is a handy reference if you regularly create/crop images and upload video to your business page. Bookmark this page to refer back to or click on the image below to save it on your desktop.

Keep reading for full details on all the different image options and sizes in more detail! 

Facebook Profile

Your Cover...

Embrace technology & AI to help your business succeed in tourism

Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 

In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.

1. Something New: AI Chatbots

Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...