Category Archives: Social Media

Tourism New Zealand ended it's domestic marketing programme in New Zealand from July 2023. Tourism businesses had a great run benefiting from plentiful marketing budgets being pivoted towards domestic campaigns while borders were closed from 2020. Their campaigns like "Do Something New New Zealand" served to inspire kiwis to explore their own country and will no doubt continue to leave a lasting impression for some time to come.

The mandate to promote our regions and tourist spots is now squarely returned to the RTO's. If you're business is reliant on domestic visitors then the ball is also in your court to consider how to attract their bookings as a staple part of your year-round revenue.

Here are some tips from our team that will help you maintain a strong presence and...

Something for Everyone!

We are excited to announce the launch of our upcoming webinar series, "Tourism Tech Talks - Digital Strategies for Tourism Success."  

Hear from our amazing team that live and breathe tourism digital marketing! This free webinar series starting in July, will be hosted by Marketing Director Gina Paladini, and joined by Tomahawk subject experts. Tourism businesses will learn the latest insights on: Social Media Marketing, Google Strategies, Brand Design & Storytelling, and Technology & Tourism. 

Designed to provide interactive and engaging content with “Something for Everyone”, each digital marketing topic will identify 5 strategies to help you grow your business:

Something New, Something Reliable, Something Underrated, Something DIY and Something...

New Zealand is about to experience a major global sports world cup event being held across the country! In July and August 2023, we will see women's football teams here from all over the globe compete for the world cup. 

It's the biggest sporting event to ever come to New Zealand and will be the single biggest women's sporting event in world history!

FIFA expects over 29,000 visitors to come to New Zealand (20,000 of them from the US!). Reminiscent of the popular Lions Rugby Tours (25,000 visitors from the UK in 2017) & Rugby World Cups (Women's & Mens), this will see a significant peak of visitors wishing to see and experience New Zealand while they are here. 

Matches will be played in Auckland, Hamilton, Wellington and Dunedin. Supporters are expected to be take the...

Social media and paid search campaigns are a great way to create awareness and attract traffic to your website to boost bookings, particularly if you have a special offer or you have a seasonal campaign in mind. 

Let’s look at the key components for planning a campaign and apply it to a Mother's Day campaign. If you follow this basic approach each time, you will find it easy to build and implement campaigns regularly to meet any marketing objective and it will become a key tool for marketing your tourism business.

1. Identify your Target Audience 

Determine who your target audience is and what they might be interested in. In the case of a Mother’s Day campaign your target audience may be anyone with a Mum living in New Zealand (or you may break it down by region). With...

With 2023 just around the corner we thought we'd share some marketing tips and insights from our team to help guide your planning and direction, or simply just to provoke some ideas on possible new things to try!

Account Management Team

Our account management team recommend you make the mind space for Marketing. This will support continued engagement and a clear strategy to a successful business. Remember, activating marketing is not like flicking a switch!

Create a marketing calendar.

Georgia MacMillan - Account Manager

Make your own marketing calendar to identify key dates, and milestones. Use this calendar template to plan your specials, promotions and social media - customise it with your own campaign messaging!

Download calendar to customise 

Be...

All-inclusive packages and Gift Vouchers are a popular and growing trend in tourism again! Travellers love the convenience and ease of booking that two-night romance package that includes a sunset cruise and dinner or that super combo hike and bike tour in just one click.

And with the new ‘revenge travel’ mindset post covid and Tourism New Zealand’s on-going voucher promotion, buying Gift Vouchers as a present for experiences and travel is hitting an all-time high.

Step One

So how can you benefit from these trends? First, find out if your booking engine has Gift Voucher capability and “upsell/add-on/packaging capability. If not, Tomahawk can help with a free Gift Voucher Module.

Step Two

The second step is to create irresistible packages that add value to the current...