Category Archives: Digital Marketing

All-inclusive packages and Gift Vouchers are a popular and growing trend in tourism again! Travellers love the convenience and ease of booking that two-night romance package that includes a sunset cruise and dinner or that super combo hike and bike tour in just one click.

And with the new ‘revenge travel’ mindset post covid and Tourism New Zealand’s on-going voucher promotion, buying Gift Vouchers as a present for experiences and travel is hitting an all-time high.

Step One

So how can you benefit from these trends? First, find out if your booking engine has Gift Voucher capability and “upsell/add-on/packaging capability. If not, Tomahawk can help with a free Gift Voucher Module.

Step Two

The second step is to create irresistible packages that add value to the current...

Word of mouth and generating emotion are important forms of advertising for tourism businesses. Digital marketing of tourism is based on the 5 Stages of Travel and social media platforms are essential in at least 3 of these stages.

Influencers who are already social media stars, Youtubers or bloggers can help you with your promotional campaigns if their messages align with your brand values. 

Why should you use influencers? 

They already have the audience

• The most direct benefit of working with influencers is that they already have an audience who are interested in tourism and travelling
• Their audiences sees them as trustworthy voices and they can help your brand build authenticity and credibility
• They can let your consumers view travel as attainable and assist...

Digital marketing is essential to creating more awareness of your brand and what you offer. The biggest challenge for small businesses is attracting the right people to find your business online. In the scope of tourism, digital marketing plans and strategies are all about The 5 Stages of Travel. Besides making an effort to create engaging content on your social media or website, it’s always important if the high-quality content can reach your customers before your competitors do!  

The key objective is to make sure that your website can be found at the top, and on the first page when people search for what they want or need. To better achieve this, you can use both organic and paid search strategies.  

What are the differences between organic and paid search...

TikTok is an incredibly fast growing social media phenomenon that most businesses have yet to consider as part of their marketing and social media strategy. For many, they consider "it's just for teens". This is no longer the case with the 35+ age group becoming a fast-growing segment for the platform.

To give you more insight into this platform, with the why and how you can harness it as your next marketing opportunity, we have developed this "TikTok for Tourism" eBook.

Download eBook

Writing blogs is an effective way to create content for your digital marketing. Every blog article can be an opportunity to drive online traffic to your website. With suitable keywords, it can help with your SEO (search engine optimisation) and also attract your readers to book with you when they find your brand personality interesting.

So, how can you write an engaging blog that can create impact for your tourism business? Here are 6 tips to get you started!

1. Pinpoint your target audience 

Understanding your readers and considering their buyer personas is an important way to resonate with them. The audience of a luxury hotel can be very different from an economical motel. Readers who are looking for kayaking tours may find information about adventure equipment and...

Tomahawk along with the Bed & Breakfast Association of NZ are hitting the road on a 10-stop series of workshops to help accommodation providers across New Zealand be best prepared for the new international traveller. 

Hosted accommodation providers will have the opportunity to learn the latest digital marketing strategies and tools, with collaborative break-out sessions to further delve into topics with experts. To enhance the value of the workshops to attendees further, there will be updates provided from Tourism New Zealand and RTO’s. 

Donna Brooke, The President of the Bed & Breakfast Association of NZ says: 

“Hosted accommodation businesses are a very niche part of the tourism sector. There are a lot of small businesses scattered throughout New Zealand providing...