Category Archives: Digital Marketing

Tourism businesses should be on TikTok! The video footage and stories you can share are perfect for this platform with highly visual content that will inspire travellers! Gone are the days of needing to produce and direct professional style promo videos for social media - simply use a smart phone to gather footage and images, use the TikTok built in editors to add music, captions, text overlays and more!

All you need is a content plan to keep it going and use your team on the job to create the content! The main thing to remember with TikTok is to keep videos vertical for mobile (not the traditional horizontal format) 

TikTok Profile Page

Profile Picture

• Picture pixel size: 200 x 200 pixels 
• Aspect ratio 1:1
• Accepted file types: JPG, JPEG, PNG
• Maximum file size:...

Email and internet scams are becoming incredibly sophisticated to fool people in to believing their requests are authentic. From expertly replicating banking emails and login screens, to impersonating people and organisations like Booking.com that might request payments from you. 

Being able to recognise email and internet scams is crucial for protecting yourself and your information online.

Here are some key tips to help you keep safe:

Check the sender's email address

Verify the sender's email address carefully. Scammers often use email addresses that mimic legitimate organisations but may have slight variations or misspellings. This is the first thing you should check and often these easiest way to identify it as a scam email.

Look for generic greetings

Be...

New Email Authentication Requirements for Google & Yahoo

If you send out bulk marketing emails you will need to be aware of new requirements from Google and Yahoo effective from February 2024. To avoid your marketing emails being delayed, blocked, or sent to spam by Google's Gmail and Yahoo Mail you will need to ensure you meet their new email security requirements.

Check with your email provider

Email marketing software providers like Mailchimp, Hubspot, Constant Contact and Campaign Monitor should have information and tools to ensure you meet the minimum requirements for sending bulk marketing emails. 

What do you need to do?

1. Email authentication

2. Provide easy (one-click) unsubscribe links

3. Ensure you are sending wanted...

The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism. 

Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024! 

1. You will use more AI

During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...

For anyone managing a company LinkedIn page to maximise their B2B and industry relationships, the following list of key takeaways will help guide your content plan, post schedule, and engagement strategies.

All tips provided are based on LinkedIn's 2023 algorithim. Enjoy more LinkedIn success in 2024!

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Instagram is widely used by tourism businesses to feature visual content (both images and short-form video) as a key social media marketing platform. It's also an effective channel for paid ad strategies to target your specified audiences. 

Given the focus on visual media for this platform it is important to know the best image & video sizes and orientations for your posts to stand out, particularly on mobile format, and avoid images displaying cropped in either your feed or profile page.

Bookmark this page to refer back to or click on the image below to save it on your desktop. Keep reading for full details on all the different image options and sizes in more detail! 

Instagram Profile

All profile pictures on Instagram are automatically cropped to display at 110 x 110...