Category Archives: Digital Marketing

As of 2022 "Google My Business" has been renamed "Google Business Profile". Before you get reading, download our free Google Business Profile setup guide that will give you step by step instructions to create or claim your business listing!

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One of the most effective ways to get your tourism business noticed is by utilising a fantastic free tool from the good people at Google: ‘Google My Business’. Google My Business is what we call your ‘digital storefront’. It can appear when customers search for your business specifically or for business like yours on Google or Google Maps.

You’ve probably seen Google My Business listings plenty of times before. If you search for a specific business on Google, it’s the listing that appears to the right side of Google...

Huge thanks for signing up to our 'Website Fitness Program for your Tourism Business during COVID-19' webinar. We are thrilled that 256 people signed up and 187 joined us one the day! What a shining example of how our tourism industry is ready to take on this challenge and thrive.  

Looks like everyone has some great snacks on hand to get them through. Hot Cross Buns definitely led the race, closely followed by anything alcohol infused! Both great choices in our books. 

We asked you to share what mix of your business was traditionally international 'Before COVID-19' (BC). Of the 62 people that responded 6 had 50% or less and 25 of you had 80% or above International visitor mix. 

For those in doubt that domestic travel can help your business, according to Statistics New...

If you are going to spend the money and the time to do a promotion or campaign, then you also need a landing page. Today in the nest we talk about what to include (and what not to include) to attract (and not distract) to ensure you get conversions

#mondaymarketingminutes #betterneverstops?

What drives conversions? Social Media or Google Ads? A question we get asked A LOT! Listen in to Monday Marketing Minutes to hear our thoughts on the topic.

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Today in the nest we talk about SEO & Google Ads . . . better together. Watch our Monday Marketing Minutes and find out why they are a match made in heaven this valentines week. This article discussing organic and paid search goes into the topic in more detail.

#mondaymarketingminutes #betterneverstops

This week in the nest we talk about the Power of Video Marketing . . . it's cheaper than you think!

Viewers remember 95% of a message when they watch a video vs. 10% when reading. The video campaigns we run for clients get a 1,200% increase in engagement & on average enjoy a 24% increase in bookings!

#mondaymarketingminutes #betterneverstops