5 Ways to Increase Revenue with Packages & Gift Vouchers

All-inclusive packages and Gift Vouchers are a popular and growing trend in tourism again! Travellers love the convenience and ease of booking that two-night romance package that includes a sunset cruise and dinner or that super combo hike and bike tour in just one click.

And with the new ‘revenge travel’ mindset post covid and Tourism New Zealand’s on-going voucher promotion, buying Gift Vouchers as a present for experiences and travel is hitting an all-time high.

Step One

So how can you benefit from these trends? First, find out if your booking engine has Gift Voucher capability and “upsell/add-on/packaging capability. If not, Tomahawk can help with a free Gift Voucher Module.

Step Two

The second step is to create irresistible packages that add value to the current tourism products. These may be a combination of accommodation, tour activities, meals and pampering, transfers and more! Think about what compliments your main product and then think about your target audience, would they enjoy bundled together? Could it be a family package or romance? Packages can also be seasonal or can be aimed at niche interests like cyclists, golfers, or foodies.

5 ways to start promoting now!  

There is a myriad of ways to promote these packages and your gift vouchers online so how do you know which will produce the best results? Here are 5 ways to get started!

1. Social media campaign  

Meta (Facebook & Instagram) are two effective channels to reach an audience and promote both your Gift Vouchers and Packages. Using your business pages on these platforms, you can create either organic posts or even better, paid campaign promotions.

Here are three options we recommend for promoting your vouchers and packages on Facebook and Instagram:

• Organic post - (no cost) Create a post on your business page that includes an eye catching image and detailed text which is linked to your Packages or Gift Voucher option on your website. If appropriate, add a fun emoji or two! This organic post will appear on your follower's social media feeds.
• “Boost” your organic post – Remembering that approximately 4% of your followers actually see your organic post, you can get a much better results by boosting your post. This is easy to do by adding a daily budget to “boost” the reach of your posts beyond your followers by selecting your desired demographics and locations. This is simple to do following Facebook and Instagram’s step-by-step process.
• Meta Business Suite Ad Manager – This is where the power of social media really performs! Creating paid promotions/campaigns with the ability to run a set of different ads with the full range of settings to refine and expand your messaging and content further means that your Packages and Voucher promotion leverages AI and advanced settings to the people more likely to want and purchase one of your vouchers or packages.

You can easily set your own budget and reach the demographics that match your target audience. See our Facebook and Instagram DIY Guide OR let us know if you would like our help.

2. Remarketing ads  

Have you ever noticed after visiting a website, that you then see ads for that business and their products on your social media feeds or when browsing online? This is known as ‘remarketing’ or ‘retargeting’ ads.

It is an automated way to serve ads to an audience that has already visited your website, but perhaps did not convert to a booking. Remarketing can be incredibly effective at converting active considerers into customers.

Like any other form of online paid advertising, you will need to consider which platforms you will leverage (typically Google, Facebook & Instagram), the daily budget, and if you provide an extra incentive to book or not.

Setting up remarketing campaigns requires adding a snippet of code to your website in order to track website visitors (normally called a tag or a pixel). You are required to have a privacy policy available and messaging requesting the collection of cookies when they visit your website.

If you are keen to learn more about remarketing and need some help, get in touch with our team.

3. Email marketing  

Email marketing, also known as newsletter marketing and simply eDMs is having a big resurgence as you can cut through the online clutter.

Easily reach out directly to past customers using your customer database using newsletter software like Mailchimp or Active Campaign. This is an effective way to share any new packages with people who already know how great your business is. And since they have experienced your great service, you can promote the idea that they can buy a voucher as a gift for a friend or family member.

Another email marketing idea is to promote year-round sales for vouchers by including in your post-booking emails the fact that you offer gift vouchers.

4. Ensure they are easy to purchase on your website  

If you are serious about converting your packages and vouchers to sales, you need to make it easy for them to be purchased from your website 24/7 with automated confirmation.

Ideally, they can be sold in one click via your booking engine. Tomahawks’ online voucher sales tool, for example, can implemented FREE onto any website and allows you to sell both set value vouchers, product based and packages.

5. List packages and vouchers on newzealand.com 

Tourism New Zealand’s website is a number one authority website with Google so provides you a great tool to promote your business. Being registered with Tourism New Zealand’s operator database is recommended for all tourism operators as it provides excellent marketing opportunities for any type of tourism business.

On your listing on the Tourism New Zealand website, you can offer “deals” (packages) with links to your website. Operators that are Qualmark rated can also be selected to be featured in their paid campaign activity.

Tourism New Zealand also actively promotes gift vouchers on newzealand.com showcasing tourism operators that have loaded voucher offers onto their listings especially around seasonal gift idea campaign activities such as Mother’s Day & Christmas.

How to submit a gift voucher to their tourism operator database: