The Tomahawk marketing team all have extensive knowledge from working in the travel industry before landing their dream job with us. We have all worked for businesses like yours and love sharing our experiences to help you. We pride ourselves on our holistic approach but if you are just looking for help with one service, that’s good too.
AI Search Strategies
The way people search online has changed. More travellers are turning to AI search tools like ChatGPT, Gemini & Perplexity to research destinations, compare experiences and plan their trips.
Our AI Search services gives your business more opportunity to be visible where these conversations are happening. We audit your website, content and online presence, then optimise your digital presence to increase the likelihood of your brand being surfaced and recommended in AI-generated responses.
From content and website optimisation, to authority building and structured data recommendations, we'll help future-proof your digital marketing with AEO and GEO strategies to help position your business for this evolution of search.
If you need help navigating this shift in search strategy get in touch for a chat!
Your Guide to SEO for AI Search for Tourism
If your business isn’t being recommended in AI search, you’re already missing opportunities.
This new eBook breaks down what’s changing in search and what tourism businesses need to do about it. From how platforms like ChatGPT and Google’s AI Overviews are reshaping discovery, to practical ways to optimise your content, structure, and authority signals, this guide turns a complex shift into clear, actionable steps.
Inside, you’ll find real tourism examples, before-and-after content examples, and straightforward tactics you can apply straight away to improve visibility and drive more bookings.
If you want to stay discoverable as search evolves, this is a good place to start.
AI Search FAQS
This means travellers may discover and research your tourism business without ever clicking through to your website.
While traditional SEO remains important, businesses now need to think about how their content is understood and referenced by AI systems. Factors such as content quality, brand authority, customer reviews, website structure, and your overall digital presence are becoming increasingly important.
The good news is that businesses already creating helpful, trustworthy, and well-structured content are well positioned for this shift.
To learn more about how AI Search is transforming tourism marketing, read our latest blog articles on AI Search and download our free AI Search eBook in the Resources section of our website, which explains what tourism operators can do now to improve their visibility in AI-powered search experiences.
Our team is here to help guide you through what you need to do to be visible in AI Search - get in touch to chat about getting started with an AI Search audit.
SEO helps your website rank higher in traditional search engines like Google. The goal is to appear in search results when people search for keywords related to your business.
AEO focuses on helping your content appear as direct answers to questions. This includes featured snippets, voice search results and AI-powered answer boxes that provide users with information without requiring them to click through multiple websites.
GEO is the next evolution of search optimisation. It focuses on improving your visibility within AI tools such as ChatGPT, Gemini, Perplexity and other generative search platforms. Rather than simply ranking webpages, these platforms generate recommendations and answers based on information they trust from across the web.
While SEO remains the foundation, businesses increasingly need to consider all three approaches. A strong digital presence today means creating high-quality, authoritative content that can be discovered by search engines, answer engines and AI-powered platforms alike.
At Tomahawk, we help businesses develop strategies that support visibility across the entire search ecosystem, ensuring you're positioned to be found wherever your customers are searching.
