The Client
Pacific Discovery provides educational international travel programs for students in their gap year. As such they need to have a highly appealing, exciting and informative website with marketing collateral that encourages both students and their parents to fall in love with a program, find one that suits their needs, and go the next step to apply.
The Problem
Their previous website required a major update to modernise its design and bring it to 2024 standards in usability and appeal. Pacific Discovery also needed to update their student portal for managing student information via a Hubspot integration, which includes Program applications, document uploads and program payments.
The Solution
With the Pacific Discovery logo as a starting point, our designer created a fresh, friendly, and exciting new brand and brought that to life in a fresh website design that was easier to navigate and engage students with updated layout and iconography.
Our bespoke website development included:
- Customised design of the colours, fonts, icons and layout
- Program selection tool with filters and sort functions
- Hubspot integration for lead generation & management
- Program Quiz tool
- Secure Student Portal for registration, document uploads, personalised program information, and payment
We also implemented and customised the following website tools & modules:
- Chatbot
- Blog module
- FAQs module
- Reviews module
Based on the website design our team also applied the same design elements to their information booklets.
Results
A website where the excitement of discovery and the journey starts!
Information booklets that highlight the adventures to come!
