Leopard Coachlines is a premium coachline provider that offers luxury coach charters for tours throughout New Zealand and for private corporate or social groups.
The Problem
Leopard Coachlines, a renowned high-end coach tour charter operator in New Zealand, faced significant challenges during the pandemic, leading to a temporary closure of their business.
However, after forming a strategic partnership with the Tranzit Group in 2023, they relaunched their services, aiming to regain their market presence once again.
To accelerate the recovery process and enhance brand visibility, Leopard Coachlines engaged the services of the Tomahawk team.
The Solution
To get Leopard Coachlines on the road to search engine success, we implemented the full service SEO Premium Package over a period of 90 days to optimise their online presence. This involved:
- Competitive Analysis and SEO Audit: Evaluated high ranking competitors' sites and evaluated the Client’s site to form a clear path to success.
- Keyword Optimisation: Conducted comprehensive keyword research to identify relevant and commercial terms and phrases related to the luxury coach and bus charter/hire, focusing on improving rankings for target keywords.
- On-Page SEO: Created, refreshed and optimised pages resulting in high-quality, engaging content for the website, addressing user intent and providing valuable information to visitors.
- Technical SEO: Implemented technical enhancements to reduce errors, improve website performance and user experience.
- Link Building: Implemented a strategic link-building strategy to start to increase the authority and credibility of the Leopard Coachlines website.
The Results
The SEO efforts yielded marked improvements in Leopard Coachlines' online visibility and performance during the 90 days, when compared to the 3 months prior:
- Domain Visibility: Experienced a significant increase of 30% in domain visibility within just 90 days
- Keyword Rankings: Secured 10 new keywords in the top 3 search result positions.
- Organic Traffic: A notable increase in organic website traffic, with organic users increasing by 11% and organic sessions up 17%.
- Engagement and Conversions: A 19% lift in average engagement time and conversions across the site.
- Page Performance: Specific pages recorded up to 136% more users and 167% more conversions.
The ongoing SEO collaboration between Leopard Coachlines and the Tomahawk team resulted in substantial improvements in online visibility, traffic, engagement, and conversions. By investing time and effort into improving Leopard Coachlines’s organic search results they are regaining market presence and positioning themselves for sustained growth in the competitive transportation & charter industry.
