The majority of businesses we work with recognise the importance of search engine optimisation, the art of getting your website ranked higher with search engines such as Google. However, many are surprised when one of our first SEO recommendations is to improve their social media presence.
Here’s 5 reasons why it’s so important.
1. Improved Linking Strategy
Firstly let’s be clear, having lots of likes or followers on Facebook, Twitter and other social media channels won’t improve your SEO. Google has said themselves that they do not use this as a signal.
However, when your article or website is shared, it creates increased brand exposure. This attention may lead to others including you in their own online profiles, blogs and websites. Google places value on mentions...
Although the majority of top-end luxury travellers may make their bookings with an agent, it is their friends and family, search engine results, online videos and loyalty programs that inspire and influence their choices.
The results are just in from a report commissioned by Google to help them better understand the affluent US traveller and the role that online resources play in their choice of airline, cruise, lodging, car rental and holiday packages.
Trip Inspiration & Research
One of the most significant pieces of information revealed is that friends or family and the Internet are both equally influential as the number one source for inspiring a trip. Moreover, when it comes to planning and researching for a holiday, the premier sector turns to the Internet 87%...
There are a number of email campaigns going around claiming they can boost your TripAdvisor rankings, some even blatantly advising that you can buy 'genuine' reviews.
We often get asked how to boost your TripAdvisor rankings and our advice is always the same: "Give the better service than the guest expects".
We also often get asked if we think buying reviews is a good investment and our advice is always the same: "No, don't do it."
Today another email campaign made the rounds, it looked like this:
As a TripAdvisor Premium Connect Partner, we immediately reported this to them and they promptly responded with the following:
Hi Gina
Thank you for sending this on - I’ll get this to the attention of our content integrity team who will investigate.
Relationship advice in an online marketing article? Absolutely. Today, having a website, a brochure and working with your agents is no longer enough. You put time and effort into ensure the agents you work with are happy with your product and that you are romancing them but what about your online relationships?
Social media and review sites like Trip Advisor can make or break a business. An online distribution strategy based on paying commissions to Online Travel Agents (Expedia, Booking.com) is mono dimensional and eats away at margins. Having a Relationship Strategy can serve your agents, increase your online reputation to give potential guests assurance, build customer loyalty and thus increase bookings.
Sucking Eggs
So I am not trying to teach your grandmother to suck...
Marketing is considered by many as a game of guessing, hoping, finger crossing and watching to see if there is a result, never really ever knowing what the return on investment truly is. The good news is, as the online pay per click model is being adopted by more and more channels, ROI for both intuitive and intentional marketing can well and truly finally be measured. Let's look at how to measure the returns and where the opportunities lie.
Search Engine Marketing or Price Per Click
Search Engine Marketing (SEM) is a very simple model where by you pay per click (PPC) for a set of keywords/search terms and the price per click is determined by how popular the search term is that you are targeting. A per day and per month budget can be set.
It all begins with understanding Google's purpose.
Google's Purpose: To make the web a better place for the user
The team at Tomahawk want to help you get on Google's good side. If you impress Google, your business's website can be on page one when someone searches for your relevant keywords.
There's no such thing as a free lunch though! Your website won't receive love from Google simply by virtue of existing.
Optimising your website for search engines (also known as SEO) involves a number of tasks and processes. The best thing is you can do SEO yourself, it just takes a little bit of understanding and your time.
Here are the 5 ways you can DIY SEO!
#1: Impress Google with Keywords - Choosing and Using Them.
