What Impacts Your Website Performance & Why Does it Matter?

Website technology, design trends, and the search engine landscapes are all constantly evolving. Your website is not a static entity and regular audits and updates are vital to maintain optimal performance. By staying up-to-date, you ensure your website remains discoverable, delivers a positive user experience, and thrives in search engine results. Below we outline are some key benefits to keeping your website updated.

1. Content-Rich & Relevant

Regularly updated content that keeps it relevant and valuable to your audience will enhance user engagement and positions your brand strongly against your competition.

2. A Top Notch User Experience (UX)

Modern design trends and user interface improvements ensure a seamless and engaging user experience, reducing bounce rates and increasing time on site. Learn more about how UX affects your search rankings here.

3. Mobile-Friendly

Responsive design ensures a seamless user experience across devices, crucial for mobile-first indexing. Keeping your website responsive and mobile-friendly is vital for reaching and retaining users. It's important to always keep on top of this as you continually make changes to your content and layout.

4. Fast Loading

Fast loading times are essential for user engagement and SEO ranking under Core Web Vitals. Inefficient code, too many plugins, and large images or videos can slow down a site. External factors also play a role like slow server response, poor internet connectivity, and other sites linking to your images can impact speed.

5. SEO Optimised

Continuously monitor and adapt your SEO strategy to align with the latest search engine algorithms and user behaviour. This ensures that your website remains visible and competitive in search engine rankings.

6. Secure From Hackers

Implementing the latest security measures, such as SSL certificates and regular security updates, protects your website from threats and builds trust with users.

7. Technically Sound

A well-maintained website adheres to current coding standards and utilises the latest performance optimisation techniques. A website health  and SEO audit will be able to dig in to how technically sound your website is.

Website Performance Timeline

In the timeline below you will find the constant changes that have affected website performance in the last 10 years. Highlighting the ongoing need to review, adapt and optimise!

Our team can provide both technical SEO and User Experience (UX) audits to keep your website on top of its game - get in touch if you'd like to chat about your website health.