Google Products That Will Supercharge Your Marketing

Google isn’t just a search engine - it’s a whole suite of tools that can totally boost your tourism marketing game! Whether you’re trying to track website traffic, run ads, or make your business easier to find locally, these Google products have got you covered. Let’s break down the essentials!

1. YouTube: The Video Marketing Magic Wand

What it is: YouTube is the world’s second-largest search engine and a goldmine for video content.
Why it’s useful: People love videos, especially when it comes to travel inspiration. You can show off stunning visuals, share local tips, or take customers on a virtual tour of your destination.
Pro Tips: Keep your videos fun and engaging! Optimise them with catchy titles and descriptions so they pop up in search results. Post travel tips, behind-the-scenes glimpses, or customer stories to keep it fresh. Take a look at how to properly post on Youtube. _________________________________________________________________________________________________________

2. Google Analytics: Your Website’s BFF

What it is: Google Analytics is like your website’s personal assistant, tracking all the data and telling you what’s working (and what’s not).
Why it’s useful: Want to know where your visitors are coming from, what they’re clicking on, and how long they’re staying? Google Analytics will spill the beans, helping you fine-tune your marketing strategy.
Pro Tips: Set up Goals to track important actions like bookings or newsletter sign-ups. Dive into the Audience section to see who’s visiting - age, interests, and location can help you speak directly to your audience! Take a look at How to Build a Custom Report!

3. Google Ads: Get Found When It Matters

What it is: Google Ads is the tool that helps you place ads on Google Search, YouTube, and other sites across the web.
Why it’s useful: Targeting the right people at the right time is key, and with Google Ads, you can serve up your business to those who are already searching for travel experiences like yours.
Pro Tips: Play around with location targeting to reach potential customers in specific regions. Use ad extensions to add extra info like phone numbers or links to specific pages - this makes your ad even more clickable! Get in touch with your google ads needs!

4. Google Business Profile: Be Easy to Find Locally

What it is: Google Business Profile (formerly Google My Business) is a free tool that puts your business on Google Search and Maps.
Why it’s useful: This is your chance to shine locally. Whether someone’s searching for “best tours near me” or “cool things to do in [destination]” your Google profile helps you show up.
Pro Tips: Keep your info up to date (location, hours, phone number) and post regular updates—like upcoming events or new packages. Don’t forget to ask happy customers for reviews; they’ll help build trust! For help setting up a Google Business Profile check out our guide!

5. Google Search Console: Your SEO Superpower

What it is: Google Search Console gives you the inside scoop on how your website is performing in Google search.
Why it’s useful: Want to know which search queries are bringing traffic to your site? Or if any pages aren’t being indexed? Search Console has your back, helping you optimise your SEO strategy for better visibility.
Pro Tips: Check out the Performance Report to track your top keywords and improve your content around them. Keep an eye on the Coverage Report for any issues with page indexing.

6. Google Tag Manager: The Tag Tamer

What it is: Google Tag Manager lets you manage all your marketing tags (like Google Analytics, Ads, and Facebook Pixel) in one place without needing to touch your website’s code.
Why it’s useful: No more mess with tracking codes! It streamlines your setup, making it easy to track user actions like bookings or form submissions - without breaking a sweat.
Pro Tips: Set up Triggers to activate tags when specific actions happen on your site (e.g. when someone clicks on a booking button). This ensures your marketing efforts are spot-on.

7. Keyword Planner: Unlock the Secret to Search Success

What it is: Keyword Planner helps you discover what people are actually searching for.
Why it’s useful: Knowing which keywords to target helps you create content that’s in demand. For tourism, this means focusing on keywords that potential travellers are typing in when planning their trips.
Pro Tips: Go for long-tail keywords - the more specific, the better. Use them on your website, in your blog posts, and in your Google Ads campaigns to attract the right crowd.

By mastering these Google tools, you’ll have everything you need to boost your tourism business’s online presence and make your marketing efforts more effective. The Tomahawk team are Google experts and can assist you with setting up these tools to get the best out of what they offer, get in touch if you need a hand!