Category Archives: Web Design
5 Ways to Target the Digital Nomad Market
By Tomahawk on
The trend of taking a ‘workcation’ - working remotely while travelling - has gained momentum as companies become more flexible with remote work policies. In response, countries like New Zealand and Australia have introduced flexibility to their visitor visas designed to attract digital nomads, allowing them to live, work, and explore for extended periods with ease.
As a tourism business, this presents a golden opportunity to attract this growing segment of travellers. By implementing the following strategies, you can effectively attract and cater to digital nomads, and at the same time lift your occupancy rates in quieter months when you need a boost.
Below are five simple strategies to tap into the digital nomad market.
1. Create a Remote-Friendly Environment
Digital...
Tomahawk Selected for Culture New Zealand Award
By Renee Goodsell on
We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level.
Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership.
The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...
Tomahawk Directors Relocate to the US
By Tomahawk on
Tomahawk is excited to announce that our founders and company directors are relocating to California. The move comes at a pivotal time, aligning with personal family considerations while also offering exciting new opportunities for Tomahawk to further connect with key markets and ensuring they are better positioned to support customers and capitalise on growth.
"We're thrilled to be taking this big step change," says Gina Paladini. "Relocating to the US allows us to be closer to some of our biggest tourism markets, and it's an exciting chapter both for us and for Tomahawk as we continue to explore expanding our global customer base."
Paladini and Hayson believe the timing of the move couldn't be better, particularly with the strong leadership of General Manager Renee...
Big Changes at Tomahawk and ResBook!
By Tomahawk on

Tomahawk and ResBook are thrilled to announce a comprehensive revamp of our service offerings, designed to better cater to the diverse needs of the tourism industry. This strategic initiative comes as a response to invaluable feedback from the industry’s key stakeholders and recent changes in ResBook’s ownership.
The objective is to deliver more targeted and efficient solutions to tourism businesses of all sizes, enhancing their digital presence. Both sister brands will continue to provide expertise to clients in the New Zealand, Australian and South Pacific tourism markets. John Hayson, Company Director of Tomahawk explains:
"Listening to our stakeholders is a vital part at the heart of our strategy. This revamp allows us to better serve our clients and stay ahead...
Don't Lose Your Historic Universal Analytics Data!
By Tomahawk on
How To Export Data From Universal Analytics - June 30th Deadline
Another Google-imposed deadline is looming - July 1st - it's an important deadline from Google that you don't want to miss. You have until the 30th of June to export your data from Universal Analytics (UA) before it's gone for good.
If you've logged into your UA recently, you've likely seen the countdown ticking away. This isn't just about UA stopping new data collection - that happened last year. This time, UA will become completely inaccessible after July 1st, 2024. That means your historical data will disappear forever unless you act now.
Here's why keeping your historical web analytics data matters:
- Measuring Future Performance: Past benchmarks are essential for assessing growth.
- Context for...
Tomahawk Partners with Accommodation Australia
By Tomahawk on
We are thrilled and proud to share our new partnership with Accommodation Australia! They are leading a nation-wide major project across the tourism, travel & hospitality industry to promote and grow the workforce leveraging (and enhancing) the platform we developed for Go with Tourism!
“The GWT team with Tomahawk’s support created something very powerful for the tourism and hospitality industry,” says Dame Kerry Prendergast Tourism Industry NZ Trust Chair. “We are very pleased to see the valuable work of Go With Tourism being leveraged by our friends in Australia.”
Tomahawk has been engaged to develop the platform for the Australian market to allow employers, prospective workers, students and international visitors to connect to education, employment and other vital...
