Category Archives: Tourism Marketing

When most people think of summer holidays, they imagine sun-drenched countries like Hawaii, Spain, or Greece. But with rising global temperatures, these destinations are becoming less appealing to travellers looking for a comfortable getaway. Enter the coolcation—a growing travel trend that favours cooler, temperate destinations over traditional summer hotspots….and less crowds.

What is a Coolcation?

A coolcation is a holiday in a destination with a cooler climate, offering respite from extreme summer heat. Coined by Condé Nast Traveler in late 2023, the term has quickly gained traction. In fact, a survey by Virtuoso, a network of luxury travel advisors, found that 82% of their clients expressed interest in coolcations for 2024, with bookings to Scandinavian countries...

We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level. 

Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership. 

The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...

Successful tourism activity businesses will know that their key focus is always on creating memorable experiences for travellers. The flow on effects from happy customers will benefit your reputation and your bottom line.

So what is the formula for ensuring your customers not only have a fantastic encounter with your business but will also share their adventures positively to generate more bookings? The following describes 5 practical ways you can build your business to be a leading experience that will get travellers singing your praises and help you stand out in a competitive tourism market.

1. Entertainment comes first. 

No matter the type of experience, what travellers want above all is to have a good time and be entertained.

This means that every component of the...

The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.  

What is Google AI?  

Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...

We are thrilled and proud to share our new partnership with Accommodation Australia! They are leading a nation-wide major project across the tourism, travel & hospitality industry to promote and grow the workforce leveraging (and enhancing) the platform we developed for Go with Tourism!

“The GWT team with Tomahawk’s support created something very powerful for the tourism and hospitality industry,” says Dame Kerry Prendergast Tourism Industry NZ Trust Chair. “We are very pleased to see the valuable work of Go With Tourism being leveraged by our friends in Australia.”

Tomahawk has been engaged to develop the platform for the Australian market to allow employers, prospective workers, students and international visitors to connect to education, employment and other vital...