==content_digital==

Category Archives: Tourism Marketing

Facebook Marketing: Still a Powerhouse in 2025!

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Facebook in 2025

In digital marketing, we often focus on the latest trends - whether it’s TikTok, Instagram Reels, or AI-driven marketing. But while newer platforms grab attention, Facebook remains one of the most powerful tools for marketers in 2025, and it's no exception for tourism.

In fact, Hubspot has identified Facebook in their list of "Top Digital Marketing Trends in 2025" and highlighted from their survey of over 1700 marketers, that 40% of them indicated that the Facebook platform is among their top 3 drivers of ROI. 

If you’ve been neglecting Facebook in favour of newer trending platforms, it’s time to rethink your strategy.

Here’s why.


1. A Massive & Engaged User Base

Despite predictions that Facebook would decline, the platform still boasts nearly 3 billion monthly...

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Coolcations: The Rising Trend and How Tourism Businesses Can Benefit

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coolcationing trend 2025

When most people think of summer holidays, they imagine sun-drenched countries like Hawaii, Spain, or Greece. But with rising global temperatures, these destinations are becoming less appealing to travellers looking for a comfortable getaway. Enter the coolcation—a growing travel trend that favours cooler, temperate destinations over traditional summer hotspots….and less crowds.


What is a Coolcation?

A coolcation is a holiday in a destination with a cooler climate, offering respite from extreme summer heat. Coined by Condé Nast Traveler in late 2023, the term has quickly gained traction. In fact, a survey by Virtuoso, a network of luxury travel advisors, found that 82% of their clients expressed interest in coolcations for 2024, with bookings to Scandinavian countries...

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Instagram Post Sizes

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Instagram is widely used by tourism businesses to feature visual content (both images and short-form video) as a key social media marketing platform. It's also an effective channel for paid ad strategies to target your specified audiences. 

Given the focus on visual media for this platform it is important to know the best image & video sizes and orientations for your posts to stand out, particularly on mobile format, and avoid images displaying cropped in either your feed or profile page.

Bookmark this page to refer back to or click on the image below to save it on your desktop. Keep reading for full details on all the different image options and sizes in more detail! 

We've updated the recommended sizes below for 2025!

Instagram post sizes 2025

Instagram Profile

All profile pictures on...

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Tomahawk Selected for Culture New Zealand Award

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Tomahawk wins Culture NZ Award 2024

We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level. 

Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership. 

The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...

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5 Ways to Create Memorable Tourism Experiences

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5 ways to create memorable tour experiences

Successful tourism activity businesses will know that their key focus is always on creating memorable experiences for travellers. The flow on effects from happy customers will benefit your reputation and your bottom line.

So what is the formula for ensuring your customers not only have a fantastic encounter with your business but will also share their adventures positively to generate more bookings? The following describes 5 practical ways you can build your business to be a leading experience that will get travellers singing your praises and help you stand out in a competitive tourism market.


1. Entertainment comes first. 

No matter the type of experience, what travellers want above all is to have a good time and be entertained.

This means that every component of the...

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Google AI 101: How Is It Changing the Way Travellers Search?

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The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.  


What is Google AI?  

Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...

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