Category Archives: Tourism Marketing

The digital landscape is evolving at an unprecedented pace, and staying ahead in social media requires agility and strategy. The best-performing brands are not merely chasing trends but integrating social listening, AI-driven content, and innovative engagement techniques into their strategies. Here’s what tourism operators need to know to harness these trends for success in 2025.

1. The Shift Towards Entertainment-Driven Content

Consumers now expect brands to entertain, educate, and inform without overt self-promotion. In response, businesses are prioritising content that engages audiences authentically. Nearly half of surveyed marketers in the Hootsuite 2025 social media survey state that over 60% of their content serves this purpose.

Some brands are even experimenting...

The trend of taking a ‘workcation’ - working remotely while travelling - has gained momentum as companies become more flexible with remote work policies. In response, countries like New Zealand and Australia have introduced flexibility to their visitor visas designed to attract digital nomads, allowing them to live, work, and explore for extended periods with ease.

As a tourism business, this presents a golden opportunity to attract this growing segment of travellers. By implementing the following strategies, you can effectively attract and cater to digital nomads, and at the same time lift your occupancy rates in quieter months when you need a boost.

Below are five simple strategies to tap into the digital nomad market.

1. Create a Remote-Friendly Environment

Digital...

In digital marketing, we often focus on the latest trends - whether it’s TikTok, Instagram Reels, or AI-driven marketing. But while newer platforms grab attention, Facebook remains one of the most powerful tools for marketers in 2025, and it's no exception for tourism.

In fact, Hubspot has identified Facebook in their list of "Top Digital Marketing Trends in 2025" and highlighted from their survey of over 1700 marketers, that 40% of them indicated that the Facebook platform is among their top 3 drivers of ROI. 

If you’ve been neglecting Facebook in favour of newer trending platforms, it’s time to rethink your strategy.

Here’s why.

1. A Massive & Engaged User Base

Despite predictions that Facebook would decline, the platform still boasts nearly 3 billion monthly...

When most people think of summer holidays, they imagine sun-drenched countries like Hawaii, Spain, or Greece. But with rising global temperatures, these destinations are becoming less appealing to travellers looking for a comfortable getaway. Enter the coolcation—a growing travel trend that favours cooler, temperate destinations over traditional summer hotspots….and less crowds.

What is a Coolcation?

A coolcation is a holiday in a destination with a cooler climate, offering respite from extreme summer heat. Coined by Condé Nast Traveler in late 2023, the term has quickly gained traction. In fact, a survey by Virtuoso, a network of luxury travel advisors, found that 82% of their clients expressed interest in coolcations for 2024, with bookings to Scandinavian countries...

Instagram is widely used by tourism businesses to feature visual content (both images and short-form video) as a key social media marketing platform. It's also an effective channel for paid ad strategies to target your specified audiences. 

Given the focus on visual media for this platform it is important to know the best image & video sizes and orientations for your posts to stand out, particularly on mobile format, and avoid images displaying cropped in either your feed or profile page.

Bookmark this page to refer back to or click on the image below to save it on your desktop. Keep reading for full details on all the different image options and sizes in more detail! 

We've updated the recommended sizes below for 2025!

Instagram Feed

Instagram Feed Image...

We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level. 

Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership. 

The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...