Category Archives: Google

When most people think of summer holidays, they imagine sun-drenched countries like Hawaii, Spain, or Greece. But with rising global temperatures, these destinations are becoming less appealing to travellers looking for a comfortable getaway. Enter the coolcation—a growing travel trend that favours cooler, temperate destinations over traditional summer hotspots….and less crowds.

What is a Coolcation?

A coolcation is a holiday in a destination with a cooler climate, offering respite from extreme summer heat. Coined by Condé Nast Traveler in late 2023, the term has quickly gained traction. In fact, a survey by Virtuoso, a network of luxury travel advisors, found that 82% of their clients expressed interest in coolcations for 2024, with bookings to Scandinavian countries...

We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level. 

Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership. 

The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...

For most businesses, Google’s search engine provides the highest volumes of organic web traffic. As a result, it’s key to ensure your website impresses Google in order to get your website found by potential customers.

The process of making your website appeal to search engines (predominantly Google) is known as Search Engine Optimisation (SEO). Optimising your website to increase its visibility on Google involves many incremental adjustments and is an on-going process; a website won’t receive great results by virtue of existing in a competitive environment.

This guide provides an overview of the fundamental processes involved in improving your website’s SEO with a focus on ways you can make improvements yourself to deliver results for your business. If you need more...

Back in 2021, Google introduced this powerful tool that’s redefining how businesses manage their ad campaigns. Performance Max (PMax) gradually introduced better reporting features, including insights into asset performance and audience segmentation, offering more transparency to advertisers. 

In 2022, the platform integrated new audience signals, allowing advertisers to provide their own data to improve targeting accuracy. Most recently, Google has focused on enhancing automation, refining machine learning algorithms for better budget optimisation and expanding the platform’s capabilities to include local and travel-specific ad formats. 

In this article, we’ll break down the essentials of Performance Max and dive into the ways it’s revolutionising marketing strategies in the...

In June 2021 Google announced that it would be phasing out third-party cookies by the second half of 2024, a move that left some of the digital marketing world braced for change, and others doubting the phase-out would ever happen. Just two years later, the tech giant reversed its decision in July 2024, after postponing their plan to phase out third-party cookies twice.  

This change of plan has significant implications for marketers worldwide, particularly in sectors like tourism where targeted advertising and personalisation is crucial.  

In this article, we'll look at the reasons behind Google's change of heart and explore what keeping cookies means for the future of digital marketing. We'll discuss the role of third-party cookies, the challenges of finding suitable...

The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.  

What is Google AI?  

Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...