Category Archives: Digital Marketing

The time has come! From 1 July 2023, we embark on a new era with Google's move to GA4 analytics, saying good bye to Universal Analytics.

But why is this change happening? Let's explore the reasons behind it, understand why tracking is essential for any business, and discover the key differences between UA and GA4. It's all about navigating the concepts of data-driven success!

Why Do We Use Google Analytics?

• Google Analytics allows website owners and marketers to track and analyse various aspects of their online presence.
• You can gather valuable data about your website visitors, such as their demographics, behavior, and interactions.
• This information provides insights into the effectiveness of your marketing efforts, helping you make informed decisions to improve...

New Zealand is about to experience a major global sports world cup event being held across the country! In July and August 2023, we will see women's football teams here from all over the globe compete for the world cup. 

It's the biggest sporting event to ever come to New Zealand and will be the single biggest women's sporting event in world history!

FIFA expects over 29,000 visitors to come to New Zealand (20,000 of them from the US!). Reminiscent of the popular Lions Rugby Tours (25,000 visitors from the UK in 2017) & Rugby World Cups (Women's & Mens), this will see a significant peak of visitors wishing to see and experience New Zealand while they are here. 

Matches will be played in Auckland, Hamilton, Wellington and Dunedin. Supporters are expected to be take the...

Social media and paid search campaigns are a great way to create awareness and attract traffic to your website to boost bookings, particularly if you have a special offer or you have a seasonal campaign in mind. 

Let’s look at the key components for planning a campaign and apply it to a Mother's Day campaign. If you follow this basic approach each time, you will find it easy to build and implement campaigns regularly to meet any marketing objective and it will become a key tool for marketing your tourism business.

1. Identify your Target Audience 

Determine who your target audience is and what they might be interested in. In the case of a Mother’s Day campaign your target audience may be anyone with a Mum living in New Zealand (or you may break it down by region). With...

If you are looking for truly effective ways to attract bookings, then the answer will lie in understanding the process your target customers go through to make a booking. Having insight to this decision process then allows you to plan a marketing strategy that will resonate with travellers to achieve bookings time and time again!

This brings us to "The 5 Stages of Travel".

Foundation for Marketing: A Travel Cycle

Tourism and travel is the second most common reason why people use the internet. It's an incredibly fast and reliable way of sourcing information about travel destinations, and making the necessary bookings.

As the internet is so highly utilised for travel and tourism, Google spent two years researching the travel experience. They found that: 

• Almost all...

• Tomahawk delivered 100 new websites for tourism businesses to improve their online presence in the last 18 months

• Tourism businesses invested in their digital presence to rebrand, pivot to a new market or prepare for the resurgence in tourism

• Customers reaping the rewards of their investments

Tomahawk has quietly and confidently improved the online performance of tourism in New Zealand by delivering 100 new websites for tourism customers in the last 18 months.

When lockdowns and travel restrictions brought New Zealand tourism to a standstill, many accommodation and activity providers utilised the slow period to engage Tomahawk—which specialises in tourism—to improve their online presence in preparation for restrictions lifting. 

Funding by...

With 2023 just around the corner we thought we'd share some marketing tips and insights from our team to help guide your planning and direction, or simply just to provoke some ideas on possible new things to try!

Account Management Team

Our account management team recommend you make the mind space for Marketing. This will support continued engagement and a clear strategy to a successful business. Remember, activating marketing is not like flicking a switch!

Create a marketing calendar.

Georgia MacMillan - Account Manager

Make your own marketing calendar to identify key dates, and milestones. Use this calendar template to plan your specials, promotions and social media - customise it with your own campaign messaging!

Download calendar to customise 

Be...