“Trends such as 'Embracing an era', 'Overstimulated branding', and 'Doing more with less', how can tourism businesses effectively incorporate these trends into their digital strategies while maintaining their unique brand identity and appealing?”
While trends come and go it's most important for your brand to remain authentic and be true to your brand values and what your audience identifies with. If a new trend is not who you are and not part of your brand values don't do it just because it's trending.
"What channels are best for Storytelling?"
All channels! You can weave your story and show your values in all forms of communication in different ways - including how you respond to emails! On your website for example you would add a page (in your About section) that shares your story. See the Tomahawk example.
"The title for the webinar suggests we should be thinking about rebranding or redesigning strategies. Isn't that likely to be really confusing for previous guests and those following on social media? I'm not sure I got used to Twitter, now its X!"
A full rebrand is not something you just do for the sake of it and not on a regualr basis - normally it's because your business has grown, evolved and changed over time and so you may decide to rebrand to better reflect your current products and customers.
"Is horizontal scrolling possible when using the Tomahawk website template?"
This feature is not part of the themed website designs and so would need to be a bespoke website design and build project.
"I had a new website developed by Tomahawk but I never received a brand kit"
Website projects don't typically include delivering a brand kit as this is a separate service, however some clients do ask Tomahawk to also provide branding services (like a new logo) when they are having their new website designed. All clients who have their branding designed by Tomahawk will receive a brand kit with design files and a brand style guide. You can see more about our brand kit package here and all of our brand packages here.
