Author Archives: Michelle Ackers

Selling private or “exclusive use” accommodation, tours, and activities is not a new concept in tourism, but it’s increasingly becoming a significant opportunity for tourism businesses.   

Selling your tourism product as a fully private experience is no longer just the domain of the luxury or VIP market. Businesses that have never considered or marketed this option before are now seeing a significant increase in enquiries.  

Across all sectors, the growth in demand is being driven from a broad range of travellers who are seeking a more private and meaningful experience principally because of the COVID pandemic and being more cautious about sharing spaces.  

What are the benefits?

People want to get away from the crowds and value more than ever before their own space....

We all talk about the weather on a daily basis and for tourism businesses the weather often has quite a significant impact on your bookings and visitation numbers. Whether it be for seasonal or simply short-term weather conditions, the weather can dictate who turns up. 

What if you could be a bit more clever about the weather and integrate it into your digital marketing plan to attract bookings? This brings us to what we call “Weather Ads.” 

What are Weather Ads? 

As the name suggests, “Weather Ads” is an ad campaign tactic based around the weather forecast to match an activity or location with upcoming weather conditions.  

Will it be snowing next weekend? Then ski packages are a timely ad to use. Will it be hot and sunny on the coast? Then let people know they can...