Encouraging travellers to return to a country in the months and sometimes years following a natural disaster can be a challenge. I was reminded once again of Iceland with the May 21st eruption of “Grimsvotn” volcano appearing in the news, and their Inspired by Iceland campaign – www.inspiredbyiceland.com which followed the eruption of “Eyjafjallajokull” in 2010.
This video from the Inspired by Iceland campaign is an inspirational example of a country telling the world that their tourism industry is open for business.
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